At seo.digital, we believe that the World Wide Web should be exactly that: World Wide.
Our mission to teach Search Engine Optimization is rooted in the belief that access to information is a fundamental right. We are committed to building a platform that is accessible, welcoming, and representative of the diverse global community of search marketers.
This policy outlines our commitments to Content Inclusivity, Technical Accessibility, and Operational Diversity.
1. Web Accessibility Statement (WCAG Compliance)
As technical SEOs, we know that a “crawlable” site is an “accessible” site. We strive to ensure our digital presence meets the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standards.
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Visual Accessibility: We maintain high contrast ratios for text and use distinct visual indicators for links (not just color) to assist users with color blindness.
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Assistive Technology: Our site is structured with proper HTML5 semantic tags (Headings, Landmarks, Alt Text) to ensure compatibility with screen readers (such as JAWS and NVDA).
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Keyboard Navigation: We test our site to ensure all menus, forms, and links can be navigated without a mouse.
If you encounter an accessibility barrier on our site, please report it to support@seo.digital so we can resolve it immediately.
2. Content Inclusivity
We write for a global audience. Our editorial guidelines strictly prohibit bias and promote inclusivity in the following ways:
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Inclusive Language: We use gender-neutral terms (e.g., “they/them,” “developers,” “users”) and avoid ableist metaphors in our tutorials.
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Diverse Examples: When citing case studies or business examples, we intentionally select a mix of industries, regions, and business sizes. We highlight success stories from women-owned, minority-owned, and international businesses, not just Fortune 500 tech companies.
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Citation Justice: We actively look to cite and link to original research from a diverse range of authors within the SEO community to amplify underrepresented voices.
3. Operational Diversity & Hiring
While we are a boutique consultancy, we adhere to strict equal-opportunity principles.
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Merit-Based: We hire, contract, and collaborate based purely on skill, experience (E-E-A-T), and integrity. We do not discriminate on the basis of race, religion, gender identity, sexual orientation, age, or physical ability.
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Remote-First: By operating as a remote-first company, we are able to work with talent from different countries and cultural backgrounds, enriching our understanding of international SEO markets.
4. Community Standards
We manage our comment sections and social media channels to ensure they remain safe spaces for professional discussion.
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We have a zero-tolerance policy for harassment, hate speech, or exclusionary behavior.
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We reserve the right to ban users who violate these standards to protect the psychological safety of our readers and team.
5. Continuous Improvement
Diversity and Accessibility are not “one-time fixes”; they are ongoing commitments. We review this policy annually and welcome feedback from our community on how we can do better.