At seo.digital, we believe that transparency extends beyond our content—it must also apply to our organization. In accordance with our Diversity, Inclusion, & Accessibility Policy, we publish this annual snapshot of our team composition and contributor network.
This report outlines the demographic makeup of the people who build, write for, and manage this website.
1. Reporting Methodology
Due to our status as a boutique consultancy with a lean core team, publishing granular demographic data can inadvertently compromise the privacy of individual employees.
Therefore, we report on our diversity metrics in two distinct categories:
Core Leadership & Staff: The full-time employees and owners.
Editorial Network: The freelance writers, technical reviewers, and subject matter experts who contribute to our content.
Data snapshot date: November 22, 2025.
2. Core Leadership & Staff
Our internal team is responsible for the strategic direction, technical maintenance, and editorial standards of seo.digital.
Geographic Distribution:
Our core team operates as a Remote-First organization.
We currently have team members/contractors based in: North America and Europe
Leadership Representation:
We are committed to ensuring underrepresented groups have a seat at the decision-making table.
We are actively seeking to diversify our leadership pipeline in the coming fiscal year.
3. Editorial Contributor Network
As a publisher, our greatest impact on diversity comes from the voices we choose to amplify. We track the demographics of our guest authors and freelance contributors to ensure we are not creating an “echo chamber.”
Active Contributors (Past 12 Months):
Gender Balance: We strive for gender parity in bylines.
Goal: 50% Female / Non-binary authors.
Global Perspectives: SEO is a global industry. We prioritize hiring writers who understand international search markets (e.g., Baidu, Yandex, Naver) and non-English SEO.
4. Supplier & Vendor Diversity
We vote with our dollars. When selecting third-party vendors (hosting, software, accounting, design), we prioritize:
Small Businesses
Minority-Owned Business Enterprises (MBE)
Women-Owned Business Enterprises (WBE)
Current Metric: Approximately 60% of our operational spend goes to small or independent businesses rather than large conglomerates.
5. Future Commitments (2025-2026)
We recognize that diversity is a journey, not a destination. For the upcoming fiscal year, seo.digital commits to:
Blind Hiring: Implementing “blind” resume reviews for all new freelance writer applications to reduce unconscious bias.
Accessibility Audits: Hiring consultants with disabilities to audit our site’s usability rather than relying solely on automated tools.
Pay Transparency: We commit to standardized, transparent pay rates for all freelance contributors, regardless of their location or negotiation skills, to close the gender pay gap.
The next update to this report will be published in Q1 2026.